so, do you have the image on a disk? A photograph? Let''s say that phillips tv it is great aunt edna''s 90th birthday. what better way to show you care than to give her a life-size printout of herself! to ensure that every wrinkle prints out clean and crisp, we need the full-size image resolution to be 50 dpi (dots per inch). that means that when we blow up aunt edna''s best mug shot from a 3"w x 5"h photo to a 36"w x 60"h banner the scan tv has to be done at 600 dpi. the nifty phillips little equation we use for figuring this out requires some algebra skills on your part but works wonders when trying to determine the scan resolution of your image. photographic prints and negatives: how photographs and tv negatives scan depends on the quality of the original. if the image is blurry there is little that can be done to improve the sharpness. if the photograph is too dark or too light, or the color is not great, the scan can be manipulated to some extent and improvements can be made. a negative will always contain more detail in the shadow and highlight areas than a photograph produced phillips from it. whenever possible, please provide the negative along with a photographic print that appears less than perfect. transparencies: 35mm slides, 2 1/4", 4" tv x 5" and

communication process. phillips after sorting through the marketing objectives, choose the best ideas and the language that might be used to "speak" to the consumer. try tv to match the ideas and the language with the identified marketing objectives. what ideas and language meets what objective? having previously ranked the marketing objectives in order of importance, you already have a system for phillips evaluating ideas and language. don''t let too many ideas, themes, or words tv convolute the entire advertisement. three to five words within a space of 20''x20'' works best. size is key to the content of the sign. the same goes for the other "languages" of signs. you probably don''t want to mix too many media, too many colors, or too many textures. attraction is the most important step in the process. to attract, the attention of the consumer must be seized-and held. once someone notices phillips the sign, part of this process is achieved. however, the concern is with getting the attention of the targeted tv customer. this is when strategy decisions can get tricky. ploys such as quirky cartoons, phillips and tv bright lights, or loud colors can interrupt the gaze of any passerby. it''s a matter of selecting a visual scheme phillips that will grab the targeted product tv market. next it should

"the independent agents and the former countrywide employees have been overwhelmingly positive about the acquisition," crabtree said. "they understand the growth potential, the benefits of scale that come with being part of a large organization such as nationwide, and our commitment to this distribution system."