communication process. After sorting through the marketing objectives, choose the best ideas and the language that might be used to "speak" sony television set to the consumer. try to match the ideas and the language with the identified marketing objectives. what ideas and language meets what objective? having previously ranked the marketing objectives television in order of importance, you already have set a system for evaluating ideas and language. don''t let too many ideas, themes, or words convolute the entire advertisement. sony television set three to five words within a space of 20''x20'' works best. size is key to the content of the sign. the same goes for the other "languages" of signs. you probably don''t want to mix too many media, too many colors, or too many textures. attraction is the most important step in the process. to attract, television the attention of the consumer must be seized-and held. once someone notices the sign, part of this process is achieved. however, the concern is with getting the attention of the targeted customer. this is when strategy decisions can get tricky. ploys such as quirky cartoons, bright lights, or loud colors can interrupt the gaze of any passerby. set it''s a matter of selecting a visual scheme that will grab the targeted product market. next it should

signs in the window are restricted to the size of the frame. banners have no such restriction. they can be as big as the building. big banners offer flexibility. you can change a banner. sony a new banner can have a new message. a new banner can have new colors and new dimensions. as time passes, events and sales and promotions change. television so can that big banner. big banners are relatively inexpensive. they hardly require research and development. the materials are readily available. rocket scientists are not needed set to make even the biggest banner. the big banners do not require the intensive work and time of an army of sign professionals. there is no major sony fabrication, no electrical work, and no real installation woes. big banners are effective television and match up well in comparison to print advertising and media promotion in terms of coast. big banners represent a fraction of the expense associated with direct mailings, tv ads, and telephone solicitation. bold can be a massive billboard on the highway, a logo emblazoned on a vehicle, or simply a cloth banner. however, not only must customers see set the sign, but they also sony should read it-and should absorb the message that it offers. sometimes in the sign industry, the phrasing or the

putty grey is a neutral color we use that blends with the bone and light grey laminate colors. so, when you purchase a bone or light grey cart, the metal legs and base tube are putty grey. additionally, television when you purchase accessories for a bone or light grey cart that aren''t laminated (such as a siderack) you will want them in putty set grey so that they match the legs on your sony cart. how fast do you ship my order? when your order is placed television by 5pm pst, it will set usually leave our dock sony the next business day. if, for some reason a delay is expected, we''ll television let you know of the anticipated shipping date. standard shipping takes approximately set 5-7 business days from sony and television and set the time your order leaves our dock. if you prefer an expedited shipping method, just let us know and we can tell you what the freight charges are.